Upstream, downstream...mainstream
With a focus on getting the "upstream" research and
planning elements right Marketstreams ensures that all the elements of
a "downstream" product introduction - including branding, messaging, competitive
positioning, communications, customer and sales training, public
relations, and more - flow together gracefully, powerfully, and profitably.
Basil brings many years of marketing and
product management experience to his client engagements. He has held
senior management positions at global firms like Novell, Segue Software (acquired by Borland), KPMG Consulting (now BearingPoint), and Progress Software, as well as at innovative and fast-paced startups like Visible Measures, Vovici, and Enterprise Mobile.
With
more than two dozen software product and services launches to his
credit, Basil has delivered significant value across the entire
spectrum of marketing and product management services, from strategic
planning and requirements development to the detailed work of preparing
and delivering new and next-version products to the market.
Basil holds an honors BA degree from the University of
Toronto, an MEd from the University of New Hampshire, and MBA credits from Southern New Hampshire University. In addition,
Basil has been a member of the Society for Technical Communications
(STC), has taught at several universities, and has written numerous
articles on marketing topics.
