Communications Architecture

The Making of a Communications Architecture

Crafting powerful and consistent messaging across all your target markets, channels, and audiences takes careful planning. Here's how a sound communications strategy helps you get there.

Company narrative. Tells the company's story in its own language.
Domains of operation. Identifies and describes the company’s “sweet spots” - where it operates best.
Target market profiles. Identifies and characterizes "best fit" target markets.
Audience characteristics and requirements. Profiles the job descriptions, responsibilities, and top requirements of target audiences.
Solution constraints. Provides a list of “musts” that the product or service needs to deliver.
Value statements. Describes and validates the company's "unfair competitive advantage.”
Company opportunities and risks. Lays out recommendations, strategies, and associated opportunities and risks that the company needs to consider.
Core messaging and positioning. Provides a comprehensive framework for all corporate communications.

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Building Your Marketing Framework

Companies that have the strongest impact are invariably the ones that find powerful and compelling ways to tell us who they are, what they do, and what problems they solve. We are drawn to them immediately. Their stories capture and hold our attention. These companies understand what great marketing is all about.

But great marketing doesn't happen by chance. It takes careful planning and flawless execution to bring all the communications pieces together – each with a different purpose, aimed at a different audience, and delivered through different channels – into a well-orchestrated whole.

Marketstreams delivers this to clients with its Communications Architecture solution.

The Communications Architecture forms the basis for all the company’s communications – internal as well as external. It's a communications blueprint that ensures that all marketing deliverables – from the simplest product tag line up to the design and content of the company’s Web site – convey clearly, consistently, and powerfully the same core company and product messages.

A typical Communications Architecture project takes from 1-3 weeks to develop depending on project scope and availability of key resources. Pricing and delivery options are negotiated with clients according to their individual needs and budgets.