| Who We Are |
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Marketstreams is a marketing planning and development firm that teams with technology-oriented companies to design, target, promote, and deliver great products with memorable stories. From initial user requirements analysis to focused marketing plans to final product launch and promotion, Marketstreams makes sure that all the pieces of your product and communications strategy are properly |
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Testimonials
"Enterprise Mobile contracted with Marketstreams to essentially create a product management function from scratch, which was quite a challenge. They successfully pulled together geographically disparate teams — including Engineering, Marketing, Sales, Services, Operations — to define requirements, create a schedule, agree on deliverables and, ultimately to release our first ever software product, on time and within budget. Just outstanding work."
~Diane Gordon, SVP of Services, Enterprise Mobile, Inc.
“Basil is an experienced marketing executive from whom I learned a great deal...including how to shape a marketing message and build effective relationships with the industry analyst community.”
~Brian Shin, Co-founder & CEO, Visible Measures
"Basil is able to cut through all the noise and confusion of the marketplace and see a clear path to success...He is professional even when facing extremely frustrating circumstances, and possesses a well-honed combination of business, technical, and interpersonal skills. He has a refreshing perspective on the industry, and is simply a pleasure to work with."
~David Cox, Solutions Creation & Marketing Director, Novell, Inc.
"Marketstreams provided Brick River with marketing consulting. Their advice turned out to be dead on. Now, years later, Brick River has a stable company with a niche market in part because of Marketstreams' recommendations."
~Paul Schneider, Pres/CEO, Brick River Technologies
“Basil added significant value to our marketing efforts by quickly bringing focus to disjointed product planning and roll-out processes. He is thoughtful, precise, and very experienced, and I look forward to working with him and Marketstreams again."
~Tom Boyle, SVP, Segue Software (now Borland)
"Basil recognizes market opportunity and knows how to get to market fast. His varied experience in strategic product management and marketing — from start-up to enterprise — give him many business models to draw from. Basil's technical knowledge, hands-on style and direct approach earn him respect. He builds consensus with development, sales and marketing, and somehow everyone gets what they want — customers, revenue and company growth."
~Su Doyle, CMO, Vovici
MAILING LIST
Voice of the Customer
Do you know your customers, their business needs and their issues as well as you think? Our VOC solutions can help you find out.
Goals Transformation
How do you transform your key marketing goals into actionable, measurable plans? Our approach can save you time and money.
Marketing Health Check
Is your Marketing group firing on all cylinders? Are you getting the results you expect from your people and programs? Learn how you can.
Communications Architecture
Do your marketing communications sound disjointed and unfocused? A solid communications plan can make a world of difference.
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