Making the most of your marketing investments
Marketstreams is about helping you coordinate and optimize all your marketing activities. You want results from the investments you
make. And you want the insights and skills that come from years of
experience in all kinds of market, technology, and customer situations.
Marketstreams offers a range of solutions and services to provide specific, targeted value at just the
points where you need it most.
Solutions
- Voice of the Customer - Two VOC solution options –
PhoneSmart℠and LiveVoice℠ – offer clients a powerful means of building
and sustaining highly productive conversations with their most
important customers.
- Goals Transformation - Trains clients on a powerful,
structured method for taking their marketing goals and turning them
into well-defined, measurable objectives, strategies, and actions.
- Marketing Communications Architecture (MCA) - Marketstreams’
MCA solution defines a communications blueprint that ensures that all
marketing deliverables – from the simplest product tag line up to the
design and content of the company’s Web site – convey clearly,
consistently, and powerfully the same core company and product messages.
- Marketing Health Check - Provides a top-level picture of
where your marketing strengths, opportunities and possible exposures
might lie and where to focus your priorities.
ServicesMarket and product planning
- Market analysis and segmentation
- User requirements analysis
- Product messaging
- Competitive positioning
- Market and product plan development
- Customer Beta test planning and coordination
Communications
- Technical and corporate marketing communications
- Customer case studies
- Press releases
- Presentation development
- Web site content development
- Editing services
- Speaking and spokesperson engagements
Training
- Sales training - products, services
- Internal marketing awareness training
Customer care programs
- Customer focus groups
- Customer surveys
- Customer advisory board formation
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